Zag: The Number One Strategy of High-Performance Brands
Peachpit Press - Peachpit Press
Release date: 2006-09-30
Paperback
Author: Marty Neumeier
Computer graphics software, Sales & marketing, Computer Graphics, Product Management, Business & Economics, Computers - Other Applications, Business/Economics, Computer Graphics - Design, Computers / Computer Graphics / Design, Management - General, Marketing - General, Brand name products, Planning
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Zag: The Number One Strategy of High-Performance Brands
Date undefinedNutshell review - This is a great little book which ranks right up there with "Positioning, the Battle for your Mind" by Al Ries and Jack Trout. Get this book, find your Zag, and fire-up your brand.
Zag: The Number One Strategy of High-Performance Brands
Date undefinedThis is a power-packed little volume. Lots of meat and very few trimmings. It offers action steps, and more important, suggests attitude changes. I passed it around to my leadership team.
Zag: The Number One Strategy of High-Performance Brands
Date undefinedBuilding brands is what my company does I have read MANY books on the subject and Marty, with runners on 1st, 2nd and 3rd base in the bottom of 9th inning, blasts one over the fence with his book! An easy and short read yet packed full of invaluable information on getting out of the starting blocks on the right track when it comes to building your brand. He speaks effecitvely on what that means and how to do it. It not only reads well but pictorially it's a winner. Visually he always brings the point home. Al Reis's the 22 Immutable laws of branding was my #1, now this has inched its way to the forefront of my favorite reference books in this area. Bravo Marty, bravo!
