
Brave New Films - Brave New Films
Release date: 2005-11-15
DVD
Director:Robert Greenwald
DVD, Television & Documentary




Would it surprise anyone to know that Wal-Mart disputed the factual accuracy of some statements made in this film? LOL. I expected them to say, "Yes, we are a ruthless, souless, corporation driven simply by pure greed, our neverending mission being to open more and more stores around the globe while destroying all competition and increasing profits forever and ever until the return of Jesus. Amen". You know what? I would at least respect that answer. It might actually work. But of coarse what they ended up doing was creating a public relations "war room" (-their term. Btw, "public relations" replaced the term "propaganda" to describe the exact same practices after the latter term became so tainted as to no longer be usable.)in late 2005 specificly to discredit this fair and objective -but passionate- critic of their business practices. On the same day as the release of THE HIGH COST OF LOW PRICE Wal-Mart released a DVD film defending its practices entitled WHY WAL-MART WORKS; AND WHY THAT DRIVES SOME PEOPLE C-R-A-Z-Y ("Crazy" already written in all caps with hyphens). A very funny and highly ironic incedent latter occured with the director of the pro-Wal-Mart propaganda, Ron Galloway. Galloway publicly criticised Wal-Mart for it's disgusting labor practices stating, "They just instituted a wage cap for long-term employees--people making between thirteen and eighteen dollars an hour. It's a form of accelerated attrition. They can't expect me to defend that." Heh, well you just gotta love that one.
This is an important film because Wal-Mart is the biggest public corporation by revenue in the entire world, the biggest private employer in the world, and the fourth biggest utility employer. They are also now the biggest grocery store in America and the biggest toy seller. They also run and own Sam's Club. So, it is only the right thing to do as a consumer AND a citizen to give a fair hearing to the critics and their arguments.
How much scrutiny has the world's biggest corporation received by our major media institutions? We have heard much more from Wal-Mart in their ubiquitous TV advertisements and cheerful right-wing pundits on the wonderful benefits to America and the world of Wal-Mart's business model. With WAL-MART: THE HIGH COST OF LOW PRICE we get the other side of the story, and I'd argue a more accurate one.