
W. W. Norton - W. W. Norton
Release date: 2008-03-12
Hardcover
Author: Miriam Horn
Science: General Issues, Climate Changes, Energy Resources Conservation, Technology & Engineering, Environmental Studies, Technology & Industrial Arts, Science/Mathematics, Environmental Science, Power Resources - Alternative & Renewable, Science / Environmental Science, Technology & Engineering / Power Resources / Alternative & Renewable, Environmental Conservation & Protection - General, Energy conservation, Global warming, United States, Science: General & Reference




Overall a fascinating book EXCEPT for the section on transportation (pp 216-231); it reads like a PR piece for the U.S. automobile industry and/or a junior high report. Very strange, considering the quality of the rest.
I recommend this book to those people who are in any way swayed by economic arguments as to the cost of tackling climate change. As with the advent of any new technological change from the spinning loom on; there are entrenched interests who will fight tooth and nail to stop change on the basis of societal cost. This book does a good job of proving that changing of our energy usage and improving our energy efficiencies can be beneficial - to our wallets and to our children's future. Try to recommend it to a politician or captain of industry near you.
Fred Krupp's environmental activism has given him an extraordinary view of what it takes for business and greens to collaborate for mutual success. His group, Environmental Defense, shook up McDonald's with a consumer revolt over plastic containers and 10 years later Krupp shook hands with McD's CEO on having done the right thing for both the environment and business. In 2007, he helped negotiate a reasonable path forward for a dirty coal power plant. C-suite executives, their sustainability people and communicators have no better guide through the current war on carbon than Krupp's book.